UBER Impact

UBER Impact

Uber cover

The UBER Impact is a photographic project exploring how technology reshapes lives at street level. I set out to document the grassroots consequences of Uber’s arrival as it entered cities across the world.

At its core, the work asks a simple question: is faster, cheaper, and more convenient always better—and for whom?

I travelled to London, New York, Paris, Rome, Johannesburg, and Cape Town to spend time with those most directly affected. Through conversations, interviews, and portraiture, I built trust with local taxi drivers - the individuals on the front line of this technological shift - to tell me their personal experiences.

What emerged were stories marked by uncertainty, loss, and resilience. I witnessed firsthand the human cost of progress: livelihoods disrupted, identities challenged, and a quiet but profound social pressure to adapt—if you can’t beat them, join them.

As we move deeper into an era defined by rapid technological change, this project feels like the beginning of a much larger narrative. It highlights a reality often overlooked: that the human consequences of innovation are rarely felt in the boardrooms where these transformations begin.

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