I'm a photographer & director, drawn to people and the stories they carry.

Matthew Joseph is an award-winning advertising Photographer & Director based in London - shooting creative and authentic lifestyle photography campaigns for brands and agencies.

Known for his ability to inject life and humanity into commercial photography, his work takes him across the world - creating lifestyle photography and directing films and motion.

Story-telling with a cinematic influence is central to Matthew’s approach to advertising photography. Whilst London is home, it’s travelling which largely inspires his work - chasing an obsession with light, people, culture and stories. These form the basis of his personal photography and film projects which ultimately inform his work as a commercial and advertising photographer.