Pivotal 'Own The Road' campaign shot in London for Cream x Untold Fable. A production which had to react and be nimble to work with the changeable UK weather, whilst also requiring extensive location research to bring the brief to life. A chance to exercise my love of light and shade, placing humans within bold, graphic spaces - we pre-lit for the worst, but utilised the sun when it broke for us. Stills and motion elements shot and directed within one shoot day, with an awesome nimble team working hard to help me bring it to life.