A stills and motion campaign for premium sports nutrition brand, Panterre. Escaping to the ever-beautiful Lake District, we spent three days exploring through a pre-planned visual lens. We wanted to capture the essence of the ultimate Panterre customer: grit, determination, at one with nature, finding to the limit. Imperfections welcome, across a very British colour-palette. We had fun composing, shooting and building the photography visual brand to make noise across the sports, fitness, outdoor and running photography space of 2025.

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