Latest Zipcar Campaign
17 October, 2022
Always a pleasure to work with repeat clients - here's the latest campaign shot for Zipcar earlier this year, out now. Big shout out to Bangerz&Nash on the production - managing the complex logistics of street-shooting and having to get disobedient cars towed away (!).
It's not uncommon for crazy-wide formats to be part of the brief in advertising photography campaigns - in fact, now it's the norm. This was definitely one of those which required formats way beyond that of a camera sensor, so quite a bit of plating and comping had to managed to achieve the panoramic width, whilst maintaining a really involved aspect ratio. All fun and games :)
Click here to see the final images.
It's not uncommon for crazy-wide formats to be part of the brief in advertising photography campaigns - in fact, now it's the norm. This was definitely one of those which required formats way beyond that of a camera sensor, so quite a bit of plating and comping had to managed to achieve the panoramic width, whilst maintaining a really involved aspect ratio. All fun and games :)
Click here to see the final images.
