Sony LinkBuds Advertising Campaign
21 February, 2022
New work recently shot for the launch of Sony's new headphone product: LinkBuds - an alternative to Apple's Airpods but these are all about transparency rather than isolation. It was a challenging campaign to work on for various reasons due to having to shoot them in complete secrecy and also needing to show their use-case in still images (would be easier to achieve in motion).
An early start on a cold day with a great crew at Sony's European HQ was what it took to achieve the shot list. We lucked out on gorgeous winter light which helped us massively, and shot a whole host of scenarios, which required some careful planning and clever thinking in the pre-production. Shooting lifestyle advertising photography for global brands always comes with a list of challenges, and this shoot was no different, but we did it - and there's some work in here which we're all really proud of.
Check out the full campaign here.
