Having worked on the Uber Impact for over a year, it's fair to say that I'd put a lot of my heart and soul into this project. So when releasing and pushing it out to press last month, one was very much hoping for a reaction to some degree, after all, this project is all about awareness of human plight.
With this in mind, I was absolutely chuffed when the BBC decided to feature the project on their 'Pictures' home page - remaining the headline story for 48 hours on their UK and world wide pages!
Sadly, due to bias issues and the very flagrant angle on a private company, the BBC had to re-dress the approach to the story and the 'impact' part of the project became somewhat diluted. However, all press is good press and by including a link through to the project on my site, it gave the viewer the option to delve further into the story.
Thank you also to Glass Magazine who wrote up a great feature that can be seen here.
And finally to the guys at Creative Boom who wrote a very thoughtful piece on the project. Click here to read it.