New BCU ad - billboards up!

Here is the latest commission for Birmingham City University shot on a very cold evening with a very willing model! Perched on the edge of a main road with wind and rain battering the equipment, we patiently waited for the desired twilight then sent the art director running around the brand new building to attempt to get all the lights on. It was very much a ‘whack-a-mole’ situation but post production sorted the rest out (along with the removal of the behind-schedule building works still very much in shot.)

Great to see the shot up and about on billboards - love the type and copy too.

advertising photographer london
billboard advert